Strategic Positioning and Strategic Stability: Does It Matter to Performance?
نویسندگان
چکیده
منابع مشابه
Strategic positioning: where does your organization stand?
O ver 20 years ago, the concept of strategic positioning was popularized by Jack Trout and Al Ries in their seminal publication Positioning: The Battle for Your Mind (McGraw Hill, 1981). Although this concept has been enthusiastically embraced by many industries, its application in healthcare has been laggard at best. Because almost all healthcare organizations in the United States continue to ...
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ژورنال
عنوان ژورنال: Revista Ibero-Americana de Estratégia
سال: 2013
ISSN: 2176-0756
DOI: 10.5585/ijsm.v12i4.2000